Recently we spoke about the need to kick fear out the window. I must ensure that you understand the direct correlation of fear, business and marketing. When you are looking to achieve a goal but allow fear to stop you in your tracks, you’re preparing for a business derailment at any given point.
Why is eliminating fear relevant?
When marketing your business, it’s so critical to eliminate fear because you’ll never get your message across to your ideal client. The purpose of marketing is to get your product in front of your ideal client. Marketing is composed of several steps one must make to create an effective marketing position. The big question becomes “Are you willing to remove fear and replace it with the courage to consistently share your marketing message?“
Additional reading: http://vizionsconsulting.com/2013/08/05/at-what-point-do-excuses-become-extinct-via-vizionscon/
How many times have you heard the phrase “Just Do It?” This is naturally fitting to the sport industry because you can’t determine the outcome if you’re not in the game – E. Dandridge.
“You’re not obligated to win. You’re obligated to keep trying. To the best you can do everyday.” – Jason Mraz
Listen, if your marketing plan states that you post to Facebook then you post every day! You tweet everyday and you talk to someone new everyday. What you’ve created is a habit and habit is a change in behavior that’s hard to give up! BOOM!!!
Let’s create some habits first by reading 3 Simple Strategies to Attract More Clients to identify what behaviors you need to change.
I hope this makes a change in your business TODAY!
© 2013 by DeKesha C. Williams. All Rights Reserved. DeKesha C. Williams, MBA, Business Strategist and Leadership Development Trainer, is the founder of the VizionsEnterprises.com, The Stiletto Institute™ and Building a Referral Based Business System™ focuses on the growth of small businesses. We help entrepreneurs who struggle with networking strategies so that they can build relationships and attract new clients. If you’re ready to grow your business by attracting the RIGHT clients and making more money, download our FREE report here.
